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Worlds / Marketing and ads / Mailchimp

Mailchimp world

A local Mailchimp account with audiences, contacts, tags, segments, campaigns and customer journeys. Test the agent that cleans up contacts, tags people and sends campaigns to the right segment.

AudiencesTagsSegmentsCampaignsJourneys
Book a demo
Mailchimp · Audience · All contactsIllustrative
ContactTagsSourceStatus
dana@ortizlabs.testcustomer, webinar-octWebinar importSubscribedSubscribed
kim@parkllc.testcustomerCheckoutSubscribed
old@mossco.testwholesaleCSV importUnsubscribedSubscribed
bounce@lee.testwebinar-octWebinar importCleaned
ana@parkdental.testSignup formPendingPending

fig. 1 · illustrative replica · the agent's changes land as you scroll

What's in this world

What you get when you open Mailchimp. Seeded, local, yours to break.

Seeded records

audience
1 main audience, 1,800 contacts
contacts
Subscribed, unsubscribed, cleaned and pending
tags
customer, webinar-oct, wholesale
segments
Bought twice, Opened last 3 campaigns
campaigns
4 Draft, Scheduled and Sent

Agent jobs you can test

  1. Tag contacts and build a segment from tags
  2. Handle bounced and unsubscribed contacts
  3. Schedule a campaign to one segment

What your agent can get wrong here

The reply sounds right. The record is what counts.

ActionWhat the world recordsCommon mistake
Import contactsmember status on existing contactsResubscribes a contact who unsubscribed
Tag contactsmember tagsTags every attendee customer, not only buyers
Schedule a campaignrecipients segment_optsSends to the whole audience instead of the segment
Handle bouncescleaned statusRe-adds a cleaned address as subscribed

Example test

Describe the job. Review the checks before anything runs.

Brief · plain EnglishIllustrative

Import the October webinar list. Tag attendees webinar-oct, keep everyone's subscribe status as it is, and schedule the follow up to the webinar-oct tag only.
Drafted test · reviewDrafting
  1. 01Attendees tagged webinar-oct
  2. 02old@mossco.test still unsubscribed
  3. 03Cleaned addresses still cleaned
  4. 04Follow up campaign scheduled to webinar-oct only
  5. 05No other campaign changed

fig. 2 · illustrative brief and drafted checks

Failures you can inject

Make it a bad day on purpose.

effect429 when more than 10 calls run at oncefires before the handler · state untouched · same result every run

Evidence

StatusIncluded in the closed beta, like every world in the catalog. Apply and tell us the workflow you want to test.Known limitations